Augmented Reality connects the real world with the unlimited possibilities of online media. It means that digital, situation based content can be “attached” to objects in the environment around you. For example, using an AR app, you can transform your avatar using 2D WOW Art masks or take pictures with Iron Man and share across your social media channels. Also, you can look at a magazine page and see extra, collated content that complements the article (videos, 3D objects, animations …)